I do not know if content is still the king, but content strategy is one of the aspect to care about, if you go for an online strategy.
Here some easy suggestion on how to make it happen.
- Set (realistic) goals
An example of a good goal is, “Company A wants to increase conversions by 20% in the next six months via Facebook ads.”
- Core Message Unified Across All Platforms/Channels
nothing more to say .. agree?
think to a face, habits, age, activity. Write it down and try to satisfy his/her needs in term of curiosity, offer, interest..
- Needs of the User
here well explained http://www.onlinemarketinggurus.com.au/. “A good content strategy involves the process of producing evergreen content, which constantly reflects the needs of the user.” Of course you need to conduct research!And now, TEST, TEST, TEST. A/B, multivariate testing.. analyse feedback and change.