Why in-bound marketing

Posted on Posted in cut and paste- stimulus, digital marketing

Here are 10 reasons why inbound marketing will be critical for growth, and ways we can use it to our advantage. 1. Building momentum Inbound marketing can help you gain momentum.  With inbound marketing, leads will be drawn over time through a steady buildup of inbound content and recognition. 2. Outbound strategies aren’t as effective When a consumer gets a sales call they know it’s a sales call and they […]

Omni-Channel and Micro-Moments

Posted on Posted in cut and paste- stimulus, retail

Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. A new Harvard Business Review Analytic Services (HBR-AS) report sheds some light: “Most executives will have their hands full optimizing and integrating their channels, but one thing is for sure: Mobile—increasingly the entry point to a business—is the place to begin.” And a recent Google-commissioned Forrester Research study of more than 200 mobile and […]