Omni-Channel and Micro-Moments

Posted on Posted in cut and paste- stimulus, retail

Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. A new Harvard Business Review Analytic Services (HBR-AS) report sheds some light: “Most executives will have their hands full optimizing and integrating their channels, but one thing is for sure: Mobile—increasingly the entry point to a business—is the place to begin.” And a recent Google-commissioned Forrester Research study of more than 200 mobile and […]